NEW SWOOP Polo Shirt

One Polo: From first sip to last call — no outfit change needed.
Pre-Order Small-batch drop. Once they're gone, they're gone.

NEW SWOOP CREW

100% Cotton, Flattering Fit. —
Pre-Order Small-batch drop. Once they're gone, they're gone.

NEW SWOOP Sun Hoody

Built for long days under the Midnight Sun —
lightweight, breathable, and ready for wherever the sun finds you.
Pre-Order Small-batch drop. Once they're gone, they're gone.

Fleece Dropseat Overalls

The overalls that don’t just sit pretty—they swoop in, steal the show, and move with you.

AS FEATURED IN

Nurse Founded. Alaska Born.

SWOOP started during a long nursing shift—when everything was demanding, and the one thing that was supposed to support me (my bra)… didn’t.

My bra couldn’t keep up. So I made one that could.

One that felt like me. One that worked as hard as I did.

That moment? It didn’t just change my day—it started SWOOP.

SWOOP is for women who do it all and still chase the sun. Who work hard, play harder, and want comfort that goes deeper than clothing.

We believe you don’t have to choose between strength and softness, hustle and rest, work and wilderness. Life is all of it.

SWOOP isn’t just a brand. It’s a reminder to dress for your whole life.

Always be Swooping.

SHOP NOW!
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#IAmAlaska Blog-- Read On!

  • BRITTA BRECHEEN

    BRITTA BRECHEEN

    BRITTA BRECHEEN Strength, Adventure, and Joy in Motion. Meet Britta Brecheen.  Some friendships are built on belay lines and shared thermoses of coffee at the base of an icy crag....

    BRITTA BRECHEEN

    BRITTA BRECHEEN Strength, Adventure, and Joy in Motion. Meet Britta Brecheen.  Some friendships are built on belay lines and shared thermoses of coffee at the base of an icy crag....

  • Big Moves, Bigger Dreams: SWOOP Steps Into a New Season

    Big Moves, Bigger Dreams: SWOOP Steps Into a Ne...

    There’s something about standing in an empty space that makes you stop and remember. I stood in our old warehouse recently — the racks, the boxes, the late nights —...

    Big Moves, Bigger Dreams: SWOOP Steps Into a Ne...

    There’s something about standing in an empty space that makes you stop and remember. I stood in our old warehouse recently — the racks, the boxes, the late nights —...

  • KIM PERRY

    KIM PERRY

    Kim Perry Arthur, Nurse Practitioner, and Arthur Meet Kim Perry – a healer, adventurer, and unwavering source of strength. As a nurse practitioner, Kim’s life revolves around service, impact, and...

    KIM PERRY

    Kim Perry Arthur, Nurse Practitioner, and Arthur Meet Kim Perry – a healer, adventurer, and unwavering source of strength. As a nurse practitioner, Kim’s life revolves around service, impact, and...

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