Nurse Founded. Alaska Born.

SWOOP started during a long nursing shift—when everything was demanding, and the one thing that was supposed to support me (my bra)… didn’t.

My bra couldn’t keep up. So I made one that could.

One that felt like me. One that worked as hard as I did.

That moment? It didn’t just change my day—it started SWOOP.

SWOOP is for women who do it all and still chase the sun. Who work hard, play harder, and want comfort that goes deeper than clothing.

We believe you don’t have to choose between strength and softness, hustle and rest, work and wilderness. Life is all of it.

SWOOP isn’t just a brand. It’s a reminder to dress for your whole life.

Always be Swooping.

SHOP NOW!