Born in Alaska. Built by a nurse. Made for women who never slow down.
SWOOP is an Alaska-born lifestyle brand redefining what functional, flattering clothing can feel like. Founded by emergency room nurse Virginia Peterson, SWOOP was born from one simple truth — women deserve clothing that keeps up with real life.
From the mountains to the hospital floor, and every wild, wonderful place in between, SWOOP designs apparel that blends comfort, performance, and personality. Our best-selling tunics, bras, and lifestyle layers are made for women who work hard, play hard, and live in between — women who want to show up fully without sacrificing how they feel.
As a women-led and Alaska-inspired brand, SWOOP celebrates the strength, humor, and individuality of women everywhere. Every pattern, every fit, and every stitch reflects our belief that when women are comfortable, they show up differently — for themselves and for their communities.
Move Freely. Live Boldly. Always Be Swooping.
Meet the SWOOP Team
Virginia Lynn Peterson, Founder & CEO
Call me Virginia when we’re talking business—and Lynn when we’re just having fun!
Ariel Kroon, Operations Manager
You can find me buried in a book, stomping in puddles, getting rowdy on the disc golf course, or scheming my next desert adventure with my husband. My mottos? “Commitment to excellence” and “You can do hard things.” I put in the work, bring big energy, and love a little friendly competition, because what’s life without some shenanigans?
