There’s something about standing in an empty space that makes you stop and remember.
I stood in our old warehouse recently — the racks, the boxes, the late nights — and it all came rushing back. The start-up chaos. The laughter with my tiny team. The way we’ve built SWOOP piece by piece, print by print, with so much grit and heart.
And now, we’re here. In a new space. A little bigger. A little bolder. A lot more ready for what’s ahead.
This move isn’t just about square footage. It’s about possibility. It means more room for new designs, more freedom to dream up collaborations, maybe even space for a pop-up or two. It’s a marker of how far we’ve come — from sewing machines in my living room to a growing brand that’s shipping out gear women actually love to wear.
As we roll into the holiday season, I can’t help but feel grateful. To every nurse who’s worn our bras on a 12-hour shift. To every woman who’s pulled on a tunic for travel, play, or work. To every single person who’s stopped by our booth, shared a photo, or told a friend about SWOOP — you’ve made this milestone possible.
The best part? We’re just getting started. The prints are coming in hot. The insulated pants are ready for the season. The warehouse feels like the launchpad for what’s next.
So here’s to big moves, bigger dreams, and to always swooping.
Always Be Swooping!
— Virginia