OUR STORY:
Why I Created These Bras
As a nurse with over 15 years of experience, I couldn't find a bra that met the demands of my 12-hour shifts. The frustrations of straps falling, constant adjustments, and a lack of support inspired me to take action. I started this journey, not as an entrepreneur or a bra designer, but as a nurse who wanted better for herself and her colleagues. This is how SWOOP was born, with the mission to provide ultimate comfort and confidence, making every day a little bit easier for hardworking women like you.
TUNICS ARE BACK!!
Better than ever!
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PRE ORDER NORTHERN FLIGHT TUNIC
Regular price $120.00 USDRegular priceUnit price per -
PRE ORDER SUNSET PEAKS TUNIC
Regular price $120.00 USDRegular priceUnit price per -
PRE ORDER GLACIAL GEO TUNIC
Regular price $120.00 USDRegular priceUnit price per -
PRE ORDER FIREWEED GLOW TUNIC
Regular price $120.00 USDRegular priceUnit price per -
PRE ORDER WINTER GARDEN TUNIC
Regular price $120.00 USDRegular priceUnit price per
WIRELESS BRAS
All day every day!
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PINK FLORAL PRINT BRA
Regular price $49.00 USDRegular priceUnit price per -
MOUNTAIN PRINT BRA
Regular price $49.00 USDRegular priceUnit price per -
BOOBIE PRINT BRA
Regular price $49.00 USDRegular priceUnit price per -
UNICORN GARDEN PRINT BRA
Regular price $49.00 USDRegular priceUnit price per -
PANTHER PRINT BRA
Regular price $49.00 USDRegular priceUnit price per
RAIN PANTS
Look cute, even when the weather isn't!
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HAPPY FLORAL RAIN PANT
Regular price $69.00 USDRegular priceUnit price per
SWOOP TUNICS
Our tunics are designed for comfort and coziness, so you'll find yourself reaching for them every day. Whether it's after a long shift at work, hitting the ski slopes, or simply enjoying some downtime, these tunics are your go-to choice for warmth and style. Embrace the luxury of wearing them in every aspect of your life.
AS FEATURED IN
GIFT CARD
#IAmAlaska Blog-- Read On!
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Living with Purpose: How SWOOP Supports Women i...
At SWOOP, we believe in living with purpose—creating clothing that empowers women to embrace their passions and tackle life’s challenges with confidence. Our purpose-driven designs prioritize comfort, functionality, and fun,...
Living with Purpose: How SWOOP Supports Women i...
At SWOOP, we believe in living with purpose—creating clothing that empowers women to embrace their passions and tackle life’s challenges with confidence. Our purpose-driven designs prioritize comfort, functionality, and fun,...
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Work Hard, Play Hard: Lessons from My Vacation ...
I just returned from a vacation where I immersed myself in the things I love—skiing, exploring, and disconnecting. But, as an entrepreneur, even in those moments of pure joy, I...
Work Hard, Play Hard: Lessons from My Vacation ...
I just returned from a vacation where I immersed myself in the things I love—skiing, exploring, and disconnecting. But, as an entrepreneur, even in those moments of pure joy, I...
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Celebrating the Incredible Women Pilots of Alaska.
Yesterday, a friend invited me to take to the skies, and let me tell you, it's impossible to say no to an adventure like that! It made me reflect on...
Celebrating the Incredible Women Pilots of Alaska.
Yesterday, a friend invited me to take to the skies, and let me tell you, it's impossible to say no to an adventure like that! It made me reflect on...
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HAILEY SWIRBUL
Competitive Cross Country Skier + Lover of Life (Trickster Skier Bra + SWOOP Lounge Pants Coming Soon!) Meet Hailey – a remarkable blend of smarts, humor, excitement, and boundless energy....
HAILEY SWIRBUL
Competitive Cross Country Skier + Lover of Life (Trickster Skier Bra + SWOOP Lounge Pants Coming Soon!) Meet Hailey – a remarkable blend of smarts, humor, excitement, and boundless energy....
WHAT PEOPLE ARE SAYING:
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Tina
“I LOVE this bra!! It’s the perfect in-between, when I don’t want to wear a regular bra, but don’t want to wear a sports bra to!”
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Margaret
“THANK YOU THANK YOU THANK YOU for using women of all shapes/sizes. Athletes, moms, fun-loving women alike. Representation matters and people notice this kind of thing!!”
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Jen
“I have to tell you this is the most comfortable bra I’ve ever owned and you’ve ruined me 😂.”