Nurse Founded. Alaska Born.

SWOOP started as a feeling. The kind you get when you realize you’ve outgrown the box you were told to fit into.

It began during long nursing shifts—deep in the trenches—when I wanted to feel more like me. So I made a bra. One that made me laugh. One that felt honest. That small act turned into something bigger.

SWOOP is for women who do it all and still chase the sun. Who work hard, play harder, and want comfort that goes deeper than clothing.

We believe you don’t have to choose between strength and softness, hustle and rest, work and wilderness. Life is all of it.

SWOOP isn’t just a brand. It’s a reminder to dress for your whole life.

Always be Swooping.

SHOP NOW!
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