OUR STORY:

Why I Created These Bras

As a nurse with over 15 years of experience, I couldn't find a bra that met the demands of my 12-hour shifts. The frustrations of straps falling, constant adjustments, and a lack of support inspired me to take action. I started this journey, not as an entrepreneur or a bra designer, but as a nurse who wanted better for herself and her colleagues. This is how SWOOP was born, with the mission to provide ultimate comfort and confidence, making every day a little bit easier for hardworking women like you.

SHOP THE LOOK

TUNICS ARE BACK!!

Better than ever!

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WIRELESS BRAS

All day every day!

RAIN PANTS

Look cute, even when the weather isn't!

SWOOP TUNICS

Our tunics are designed for comfort and coziness, so you'll find yourself reaching for them every day. Whether it's after a long shift at work, hitting the ski slopes, or simply enjoying some downtime, these tunics are your go-to choice for warmth and style. Embrace the luxury of wearing them in every aspect of your life.

SHOP NOW!

AS FEATURED IN

GIFT CARD

$25.00 USD
$25.00 USD
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#IAmAlaska Blog-- Read On!

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WHAT PEOPLE ARE SAYING:

  • Tina

    “I LOVE this bra!! It’s the perfect in-between, when I don’t want to wear a regular bra, but don’t want to wear a sports bra to!”

  • Margaret

    “THANK YOU THANK YOU THANK YOU for using women of all shapes/sizes. Athletes, moms, fun-loving women alike. Representation matters and people notice this kind of thing!!”

  • Jen

    “I have to tell you this is the most comfortable bra I’ve ever owned and you’ve ruined me 😂.”